Google-Ads-Video Exam Answers, Google-Ads-Video Latest Test Cram

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Google Ads Video Professional Assessment Exam Sample Questions (Q10-Q15):

NEW QUESTION # 10
A clothing store owner who wants to drive awareness to a new product line that's being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What bidding strategy should they employ to achieve this marketing objective?

A. Maximize Conversions
B. Target CPM
C. Maximum CPV
D. Maximum CPV

Answer: B

Explanation:
D: Target CPM
Target CPM (tCPM) bidding optimizes bids to maximize impressions within the target cost per thousand impressions.
This ensures the campaign reaches a broad audience relevant to the brand awareness goal.

NEW QUESTION # 11
A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding. What should they expect for their max CPV compared to their actual CPV?

A. Actual CPV is often less than max CPV because it's auction bidding.
B. Actual CPV is often less than max CPV because it's a reserve buy.
C. Max CPV is often less than actual CPV because it's a reserve buy.
D. Max CPV is often less than actual CPV because it's auction bidding.

Answer: A

Explanation:
B: Actual CPV is often less than max CPV because it's auction bidding:In a CPV bidding auction, you set the maximum amount you're willing to pay for a view (max CPV).
The actual CPV you pay is determined by the auction, and you'll often pay less than your max CPV to win the auction.
Auctions are dynamic, and the price you pay depends on the competition.
Reserve buys are not used for CPV bidding.

NEW QUESTION # 12
You want to get recommendations for features, settings, and solutions for your Google Video campaign. How can you get the information you need when setting up a campaign?

A. By linking Google Ads to your YouTube channel.
B. By selecting a campaign goal.
C. By setting up a budget for the new campaign.
D. By uploading at least one video to YouTube.

Answer: B

Explanation:
D: By selecting a campaign goal.
Choosing a campaign goal informs Google Ads about your marketing objectives.
This allows Google Ads to provide relevant recommendations for features, settings, and solutions.
The other options are necessary steps, but selecting a goal is the primary driver for recommendations.

NEW QUESTION # 13
An account manager has been running a Video action campaign for two weeks and still has 30% of his budget remaining. What should he do to increase delivery until the campaign is outside the budget cap?

A. Change the frequency settings
B. Add skippable in stream ads
C. Add Contextual audiences
D. Change the bid strategy to CPM

Answer: A

Explanation:
B: Change the frequency settings
By increasing the frequency settings, the campaign will show the add to users more often, therefore spending more of the budget.
This is the best way to increase delivery.

NEW QUESTION # 14
If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?

A. Skippable in-stream ads and in-feed video ads
B. Non-skippable in-stream ads and bumper ads
C. Non-skippable in-stream ads and in-feed video ads
D. Skippable in-stream ads and bumper ads

Answer: A

Explanation:
B: Skippable in-stream ads and in-feed video ads:
Skippable in-stream ads allow for longer-form content to explain the value proposition and encourage lead generation.
In-feed video ads capture users actively searching for information, increasing the likelihood of lead generation.
Bumper ads are too short to effectively generate leads.

NEW QUESTION # 15
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Google-Ads-Video Exam Answers, Google-Ads-Video Latest Test Cram

Google-Ads-Video Latest Test Cram & Google-Ads-Video Test Assessment

Google Ads Video Professional Assessment Exam Sample Questions (Q10-Q15):

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